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Investment Attraction and Growth Plan 2021-2024

Project Overview

A report was presented to Council on 22 February 2022 on the outcomes of the community consultation.

Council resolved to endorse the amended Investment Attraction and Economic Growth Plan 2021-2024 and the 2022/23 High Level Growth & Investment Attraction Work Plan.

You can read the Council Report and Meeting Minutes in the Key Documents section located on the right of this page.


Following on from the successes of the City of Prospect’s previous “Next Generation Digital Economy Strategy” and the completion of Council’s new Community Plan “Our Community: Towards 2040”; Council is part way through the process of developing its new Investment Attraction and Growth Plan 2021-2024 and is now seeking community input to finalise this Plan.

This draft Plan sets out an overarching economic vision statement that “City of Prospect will be the destination of choice for visitation, investment, and development in inner metropolitan Adelaide”. This statement serves as the key reference point for this Plan, which then breaks into three themes:

  • attracting business;
  • attracting visitors; and
  • attracting development.

The Community Plan’s key indicators have been streamed into these themes with the 25 year goals serving as the key strategic goals under each theme. This will allow Council and staff to pursue strategic projects and initiatives that serve the unified long term economic vision for the City, and pursue new opportunities as they arise.

  • Stage 1 – Development of draft Investment Attraction and Growth Plan 2021-2024

    2019 - 2021

    Development of the Draft Plan has been informed by extensive consultation with our local business community, via the Prospect Business Leaders, and Elected Members during a series of workshops over the last two and half years, both before the pandemic and since.

  • Stage 2 – Endorsement of Draft Plan

    28 September 2021

    Council endorsement of draft Investment Attraction and Growth Plan 2021-2024 for Community Consultation.

  • Stage 3 – Consultation on Draft Investment Attraction and Growth Plan 2021-2024

    7 December 2021 – 9 January 2022

    Consultation on the Draft Plan to gather feedback on the level of community satisfaction/support, and suggestions for change and other considerations that may improve the Plan.

  • Stage 4 – Seek Council Endorsement

    February 2022

    Council Meeting to seek endorsement of the final Investment Attraction and Growth Plan 2021-2024

  • Stage 5 – Commence implementation of Investment Attraction and Growth Plan 2021-2024

    Early 2022


City of Prospect acknowledges that we are on the traditional country of the Kaurna people
of the Adelaide Plains region, and we pay our respect to Elders past and present.

We recognise and respect their cultural heritage, beliefs and relationships with the land
and we acknowledge that they are of continuing importance to the Kaurna people living today.